The X7 SUV combines limo-like interior space with a commanding driving position that you just don’t get in a BMW 7 Series or BMW i7.

Inside, the X7 majors on wow factor; its curved 14.9in infotainment touchscreen and adjoining 12.3in digital instrument panel set a high-tech theme, plus you get ambient lighting, glossy trim finishers and polished glass elements on the lower centre console. Everything feels as good as it looks, too, and there are soft-touch materials in all the other major touch points.

Things are at their most decadent with the optional Ultimate Pack. Yes, at £17,500, it costs more than an entire Hyundai i10 Premium, but it helps the X7 to truly pamper all on board. Not only do the (massaging) front seats heat up, but they do so in conjunction with the steering wheel and the armrests on the centre console and doors, creating a sort of winter jacket.